This campaign with Mother LA and Postmates turned giant foods into flying crafts, symbols of cravings, and the euphoric rush that comes with them. We built each character to reflect the personality of their craving, pulling inspiration from early 2000s teen comedies and the camp of modern drag. The cast included Kim Chi and actor Veronica Dash, who brought humor and boldness to the world we created. The work lived on billboards, murals, and digital placements across the US, blending surreal visuals with character-driven storytelling.